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Chelsea Parimatch
In August 2024, Trinidadian all-round cricket player Sunil Narine was appointed as a Parimatch brand ambassador. Through social media updates, fan meet-and-greets, and the use of his distinctive moniker in exclusive gaming features like the cricket game “Power Punch,” he promotes our brand. The successful partnership between the club and the international betting site has also been underpinned by a commitment to charitable initiatives which benefit the local Cypriot community. The partnership between iDream Tiruppur Tamizhans and Parimatch Sports represents a coming together of two entities committed to promoting sports and delivering an exceptional experience to fans.
“They are a trusted brand who have worked within the sporting industry for a long time, showing commitment to the game. Further commercial benefits will see the sports betting site’s brand displayed at Leeds United’s ground, Elland Road, which will include the LED advertising around the perimeter of the pitch. The campaign underscored Parimatch’s innovative marketing strategies and highlighted its association with top-tier football talent. Like most football teams, Arsenal make a lot of superfluous content; an entire series dedicated to Gabriel Jesus’ injury springs to mind. This series and particularly the Buckenham Locksmiths partnership, has garnered widespread positive press and has had a palpably positive impact on the business without feeling in any sense performative. Phil Murphy, NJ’s governor, signed Assembly Bill 5447, which prohibits sweepstakes casinos and proxy sports betting.
Nicholas Pooran is featured in launching specials with the Parimatch cricket betting markets. Sunil Narine hosts co-branded digital contests and provides in-stadium branding for cricket. Leeds United has confirmed a new commercial agreement with Parimatch, appointing the global betting and gaming firm as its official sleeve sponsor for the men’s first team. Parimatch branding will feature on the left sleeve of both home and away jerseys, while also appearing across Leeds United’s venues, digital platforms, and marketing channels. Founded in 1994, Parimatch Tech is headquartered in Limassol, Cyprus, and operates internationally as a leading provider of tech and marketing solutions in the betting and entertainment industry. Known for its dynamic branding and innovative campaigns, the company has established a strong presence in Europe, Asia, and the CIS region.
A few weeks ago, the brand announced it will work alongside Croatia’s national lottery. These measures are part of an ongoing campaign in the Philippines to regulate the industry. Another order came from the e-wallet suppliers, who told the companies to stop linking to gambling sites. Interestingly, iGaming is close behind with $247.3M, followed by sports betting with $74.8M. Once the GRA starts functioning, it will be the primary regulator for gambling and betting establishments in Sri Lanka.
Parimatch secures sleeve sponsorship with Leeds United ahead of Premier League return
- Over the last couple of years, Parimatch has established itself as one of the leading iGaming sites worldwide.
- Operated in the UK under BVGroup, which also runs BetVictor, Betano UK, and Heart Bingo, Parimatch plans to collaborate with the club on digital campaigns and activations across both parties’ social platforms.
- Also, the 21% gambling tax could reduce the annual income by at least several million.
- The campaign underscored Parimatch’s innovative marketing strategies and highlighted its association with top-tier football talent.
We create digital experiences where sports, culture, and technology meet — bold, immersive, and built to engage. With 4,000+ professionals and operations in 15+ countries, Parimatch is a global ecosystem driven by performance, smart engineering, and style. Operated in the UK under BVGroup, which also runs BetVictor, Betano UK, and Heart Bingo, Parimatch plans to collaborate with the club on digital campaigns and activations across both parties’ social platforms.
The team is owned by iDream Sports, which is a sports management company based in Chennai, India. The IDream Tiruppur Tamizhans were introduced to the TNPL in 2021 and they had a successful debut season, finishing in the semi-finals. The iDream Tiruppur Tamizhans cricket team, led by their passionate players, is geared up to showcase their skills and entertain cricket lovers during the TNPL 2023 matches.
Here’s a quick overview of the key trends that have impacted the industry over the last week. They promote the platform on social networks, provide exclusive content, and participate in various events. Through meet-and-greets, the release of collaboration songs, and live performances that bring the gaming community and hip-hop culture together, he boosts the brand.
The brand has become known for expanding its influence across football, combat sports, esports, and entertainment. As part of the partnership, the Parimatch logo will be prominently featured on the left sleeve of the men’s first-team shirt, beginning with the season opener in August. The English Football club, Leeds United have announced a sponsorship agreement with the global gaming leader, Parimatch. Parimatch branding will appear on the left sleeve of Leeds United’s first-team shirts as the club celebrates its return to English football’s top division. At the end of last season and the start of this, Arsenal FC, whose portfolio includes the Emirates and Visit Rwanda, also had a player-business partnership with a small family locksmith on Blackstock Road, Highbury.
Juventus and Parimatch: A Partnership Driving Digital Innovation in Sports Marketing
Parimatch, founded in 1994, is an international betting and technology company headquartered in Limassol, Cyprus. Initially established in Kyiv, Ukraine, Parimatch has grown to become a significant player in the global gambling industry, offering a wide range of services, including sports betting, eSports, and online casino games. Parimatch will also gain prominent visibility across Elland Road, including digital channels and media backdrops, positioning the betting giant as a key commercial supporter of the club’s Premier League journey. Sean Connell is the Editor of The Sponsor, a magazine dedicated to the business of sponsorship. With a background in brand and asset valuation at Brand Finance and experience advising both sponsors and rights holders, Sean brings industry-leading insight into what makes partnerships valuable, measurable, and impactful.
During his arrest, the NCCIA got his mobile phone and revealed different gambling promotions and evidence of different transactions. As mentioned, this protest is related to concerns about the increase in the gambling tax for horse racing. It may not seem like a big deal, but the BHA believes that this will negatively impact the job market.
In order to communicate and debate the brand’s principles and enthusiasm, brand ambassadors of Parimatch and partners are essential. In order to show why Parimatch is a market leader in the sports betting and entertainment industry, they communicate with fans and communities, send them to events, post parimatch betting on social media, and host their own live streams. Together, Parimatch and our ambassadors build enduring relationships, provide great experiences, and spread the brand’s message globally.
Parimatch Tech, an international technology and betting company, entered a significant three-year partnership with Chelsea Football Club in August 2021. The collaboration aimed to leverage Chelsea’s globally recognized brand, with Parimatch Tech utilizing a diverse array of digital, social, and logistical assets for branding opportunities. However, the partnership faced challenges and transformations due to geopolitical events in 2022.